Page speed is often confused with "site speed," which is actually the page speed for a sample of page views on a site. Larby Amirouche, a digital marketing expert defines it as either "page load time" (the duration it takes to fully show the content of a page) or "time to first byte" (how long it takes for the browser to receive the first byte of data from the web server).
Google indicates site speed as one of the signs used by its algorithm to rank the pages. Research shows that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.
Tips To Improve Page Speed
Use compression :
Compress files as much as possible without hurting the quality of images and javascripts. It is important to make the files as small as possible by compressing them. This lessens the load time of the page which is important for the website's performance.
Simplify CSS, JavaScript, and HTML:
By optimizing your code (including removing spaces, commas, and other unnecessary characters), you can dramatically increase your page speed. Also remove code comments, formatting, and unused code.
Reduce redirects:
Each time a page redirects to another page, your visitor faces additional time waiting for the HTTP request-response cycle to complete. The more the redirects, the slower the response time of the page, which is why minimize the redirects of URLs of the page.
Remove render-blocking JavaScript :
Browsers have to build a DOM tree by parsing HTML before they can render a page. If your browser encounters a script during this process, it has to stop and execute it before it can continue.
Leverage browser caching :
Browsers cache a lot of information, when a visitor comes back to the site, the browser doesn't have to reload the entire page. Use a tool to see if it already has an expiration date set for the cache. Caching can also make page load slower, which is why it is vital to use tools that leverage caching for browsers and pages.
Improve server response time :
The server response time is affected by the amount of traffic received, the resources each page uses, the software the server uses, and the hosting solution that is used. To improve the server response time, look for performance bottlenecks like slow database queries, slow routing, or a lack of adequate memory and fix them.
Use a content distribution network :
Content distribution networks (CDNs), also known as content delivery networks, are networks of servers that are utilized to give away the load of delivering content. Simply, copies of the site are stored at multiple, geographically diverse information centers so that users have faster and more reliable access to your site.
Optimize images :
Be sure that the images are no larger than they need to be for the website, and that they are in the right file format, example is PNGs are generally better for graphics with fewer than 16 colors while JPEGs are generally better for photographs, and that they are compressed for the web.
Larby Amirouche is a well-respected digital marketer and he acknowledges the importance of improving page speed which is very important for better online traffic. A user typically visits a website that is informative and fast in loading, because it is known that people nowadays are impatient especially when visiting pages of websites.
Originally Posted: https://vocal.media/01/larby-amirouche-with-tips-to-improve-page-speed
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