Discusses When to Schedule Social Posts

Everyday, there are constant trends of new content, news, and ideas. Larby Amirouche, a master of digital marketing and a visionary trendsetter, knows the different strategies and campaigns for digital marketing. One of it is social media marketing that incorporates posting, stories, hashtags, and so much more. it’s easy to get caught up in the day-to-day of managing multiple social media accounts. Some brands like Wendy’s and Merriam-Webster are known for their quick wit and ability to jump on the latest trending topics.

Regulate posting

Posting on social media sites is vital for the business’s page. But posting a lot of things doesn’t mean it is more efficient than posting fewer times. Research shows that effective posting does not mean a large amount of posts, but the regulation of posting. Posting more than the effective number can lessen the user’s attention on the posts of the brand.

Example, a user will give attention to the first two posts of the day, but if a brand posts 5 or more, the audience loses its attention because the posts were not regulated.

Consider the time of posting for the users

Depending on your target audience, wherever they are from, owners should consider the time when to post for the brand. The time difference between postings are also important. It is best to post at the start and end of the day. Why? Simply because users will be engaged when they wake up then also before they sleep. This means that they will remember the brand. If a business posted continuously without interval, the chances that users will see both postings is slim, which means it is not efficient for scheduled postings.

Consider the date for the posts

Date is also important for postings, on holidays, it is vital to post more because internet activity is higher than regular days. Not only that, weekends tend to have more audiences than working days. This means that the date and day of posting is important to consider for effectiveness. More posts should be made at weekends rather than weekdays.

The date of posting should also be inlign with the brand’s goals. Posting randomly is not efficient, it should have reason and meaning why it is posted on that day. Also, relevance plays an important role on the post. If there is a specific holiday, it is best to incorporate the holiday on the social media post to gather more attention.

Consider internet activity

Internet activity is critical for the success of a social media post. Knowing and understanding when the internet activity is at the all-time high can give the business insights and ideas on when to post on social media sites. This means the higher the internet activity at a certain time, the more the audience for the post.

Social media posts are as important as ads placed on social media sites. Larby Amirouche is a master of digital marketing campaigns, which means he knows the importance of social media posts as a social media marketing strategy. Knowing when to post can significantly help business owners achieve their goals and objectives for social media marketing.

Originally Posted: https://medium.com/larby-amirouche/larby-amirouche-discusses-when-to-schedule-social-posts-22b0534c7b64

Tips to Begin Pinterest Advertising and Marketing

Pinterest can often be overlooked as a marketing platform. This is because it’s shadowed by the big players such as Facebook, Twitter, and Instagram. Don’t let the audience size fool you though, because up to 93% of Pinterest’s user base utilizes the site for business purposes.

This means that out of the hundred million users that pinterest has, 93 million of them are using it for business. This number is highly favorable for internet marketing, as it ensures that your advertisements reach potential customers almost all of the time.

The only catch is that the people on Pinterest are more interested in home decor, cooking, fashion, beauty, and handmade goods. If your business doesn’t fall within these categories, it might be harder to attract customers. That’s why this article is here to help you maximize your ads despite that fact.

Make a business account.

The first step in tackling Pinterest advertising is to create a business account. You do so by following these simple steps:

1. Convert your personal account into a business account, or sign up as one on the website itself.
2. Download Pinterest Tag. This application allows you to measure your audience activity, down to their checkouts, sign-ups, and searches.
3. Fill up the form in the app itself which determines your campaign goal as well as your campaign budget.
4. Create an audience for your campaign. This can be a pre-existing group or a newly created one by you. Each ad group can target different budgets as well as different targeting.
5. Choose your ad groups wisely by choosing your target audience.
6. It will next ask you what ad placement you have, select one.
7. Maximize the use of keywords. The maximum amount is 25.

By finishing all these steps within the Pinterest Tag, you have successfully created your business account on Pinterest. The succeeding tips will focus on how you can turn it into a success.

Apply good SEO practices to your account.

One should remember that Pinterest is not only social media. It’s also a search engine. Therefore, applying good SEO practices in a Pinterest business account would be a huge benefit to your campaign goal.

A good SEO will help your product or advertisement rise higher and generally garner more audience. Insert what you do next to your name, input keywords on your profile description, and try to utilize the brand description by adding a keyword there too.

However, make sure that you research the best keywords to input on your profile. This is to ensure that you also maximize your SEO practices. Consult your tools as well as various software that you may have in your arsenal in order to determine such keywords.

Use different types of Pinterest Ads:

There are multiple types of Pinterest ads. Knowing which ones to use is an important aspect in reaching Pinterest marketing success. In order to determine which ones to use, we’ve listed them down below:

• Promoted pins — appear in the home search results just like a regular search result, with more exposure. These are labeled as “promoted” though (the label disappears after someone shares the pin itself).
• Promoted carousels — features two to five images that the viewer can scroll through.
• Promoted video pins — are much like promoted pins, however, you may utilize .mpvs, .movs or short video clips.
• Promoted app pins — are the same as promoted pins and video pins that allow the users to click it and download your application.
• Buyable pins — pins that can contain your products that when clicked on, redirects the user to your shop listing. This essentially allows them to click and buy in the most efficient way possible.
• Story pins — if you’re familiar with Instagram stories and Facebook stories, these work essentially the same. However, unlike those others mentioned, these stay on your boards once published.

Use audience targeting

Pinterest campaigns allow you to use audience targeting. This means that you can control which user groups can more extensively be reached by your campaign. In order to fully maximize this feature, research on the different interests that your current audience has on their profile, or what “interests” that you can pique with your product.

Once you have this information, you can properly target your audience. If you do this successfully, you can convert those people interested in your products into customers right off the bat.

Make your posts visually aesthetic

Pinterest capitalizes on your visual prowess. This means that the better your website is, the more likely people will purchase your products. Having a visually pleasing board will also help in attracting new possible audiences for your account.

Make your photo text (if you have any) large and easy to read. Use a font that isn’t too confusing to read, and be as straightforward as you can. This helps manage peoples’ expectations if they stumble across your pin.

Use infographics. People love it when you integrate your text and your data into a nice graphic. This increases the peoples’ willingness to read whatever text you input on the image, and in turn, raises their interest about what you do or sell.

Choose your landing page carefully.

Having people interact with your pins is one thing. Having them navigate your landing page is another. If you have a user-friendly interface, this will more likely attract them to purchase from your store. However, if they find your website confusing to deal with, more likely than not, they’ll turn away and look for an alternative.

This means that you will have to invest on your landing website, or at least make it simpler for people to use. A simple UI will allow most people to understand what they’re doing, regardless of the age gap.

Conclusion

These tips have been tried and tested by Larby Amirouche, a pioneer in e-commerce and internet marketing. If you would like to succeed in the same field, following these tips would help you reach your goal. Remember that following the lead isn’t necessarily a bad thing, and often results in one form of success or another.

Originally Posted: https://mygentec.com/social-networks/pinterest-advertising-and-marketing/

Top Attributes make Irreplaceable Job

 Wherever you work, as long as you aren’t the CEO or owner of your company, there will always be someone better. This is a well-known fact. The quality of graduates improve over the years, and the world continues to churn out professionals at a steady rate.

However, there are plenty of characteristics you can possess so that you become indispensable to your company.

In this article, Larby Amirouche, as the CEO and owner of multiple companies, tells you everything you need to know about being irreplaceable. Follow these tips, and your current company will have a difficult time in replacing you.

1. Be Present:

Being present doesn’t necessarily mean just being there. It means that you should be physically, socially, and mentally present. It will be hard to discern when someone is watching, but always assume that that’s the case.

You wouldn’t want an employee that’s physically there, and yet his shoulders are slumped trying to get a better view of his phone. Being present means being actively there to listen to requests, orders, and the occasional stories. Your bosses will appreciate this more than you know.

2. Offer Solutions by being a Problem Solver:

A lot of people can notice problems. Few point them out. However, the most valuable people would be those that try to solve them. Instead of just being a noticer, or someone who points out problems, be the person that solves them.

It will seem difficult especially when you feel as if the problem is beyond your paygrade, but you will have to strike a balance between overstepping and being helpful. Gauge your helpfulness according to the problem at hand. If the problem feels too big for your paygrade, get a second opinion, and then determine if that’s true or not.

People like problem solvers, and you’ll be guaranteed to be remembered for it.

3. Monopolize a Certain Skill:

This tip focuses on not being replaced by someone who works with you. How will you be replaced when you’re the only one in the office who can do the thing you do? Your next question will be, “how?”

If you’re thinking about how to monopolize a skill, find out who you’ve replaced. Think about all the tasks that he/she has done, and do them better. Find ways to make your job more efficient, and you’ll stumble upon a certain skill you can monopolize.

This isn’t always guaranteed to help you keep your position, as there will always be someone better than you. However, you can. 

4. Be Good at many Things:

By having multiple skills, the office will be able to rely on you more. Take note that in an office setting, you’ll always be remembered for what you can and can’t do. The more that you can do, the more the people will be looking for you.

However, when you do this, it will come with a lot of work. So be prepared to be always called for. This will certainly help cement your role in the company.

5. Invest in learning a new language:

It doesn’t have to be a language people speak, you could learn programming or knowing how to deal with irate customers. What this will do is help you gain input on multiple things that might not be expected of you.

Doing unexpected good things will always shock your supervisors in a good way. By doing this, you not only imprint a positive image on their minds about you, but you also open yourself up to new tasks. New tasks and responsibilities almost always mean better compensation.

This is a tip that can be used either for the furtherance of your career or the retention of your current job. Regardless of how you use it, learning a new language will always be helpful to you in the long run.

6. Be a Team Player:

You’d like to believe that only your supervisors have a choice regarding your tenure. However, this is almost always false. Your co-workers and teammates will always have a say whether or not you stay.

Be kind to your teammates, chances are, they’ll be nice to you too. Once you establish a proper relationship with them, they’ll have your back as long as you have theirs. You don’t want to cross too many personal boundaries, however. Having work friends is all right, but be careful not to overdo it.

7. Have a Good Attitude:

While this won’t necessarily highlight your skills, having a good attitude will help your work relationships. Besides, no one likes to work with grumpy Mike. Brighten your office with a little smile here and there. You’ll notice wonders in no time.

8. Be Trustworthy:

If you’re someone who can keep secrets and do confidential jobs well, chances are, you won’t be easily replaced. Trust is a valuable resource that not everyone can simply give away. No one in their right mind would replace a person who knows some company secrets. Even if they do trust you enough to tell you about them.

9. Always keep in mind that everyone is expendable:

Drill it into your head that no matter how strict you follow these rules, there will be someone that does it better. Complacency is the poison that drags you down.

If you’re feeling safe in your job, that’s when you should strive to do better. You can’t be caught slacking, because schools are truly churning out more and more professionals.

Conclusion

Following these tips set by Larby Amirouche will help you retain your job position longer. There’s no doubt about it. However, you have to make sure that you don’t get too comfortable.

You yourself will be your own enemy when it comes to job retention. Work hard, and keep working hard.

Originally Posted: https://www.allperfectstories.com/top-attributes-make-you-irreplaceable/

Larby Amirouche Explains Benefits of NoFollow Backlinks

Search engine optimization (SEO) involves a variety of tasks. Every task is equally important to the health and strength of your website. Backlinks are essential elements of SEO because they contribute to building your website's domain and page authorities, which directly affects search result rankings.

Digital marketing and online presence are more essential to businesses, bloggers, and basically everything online, today more than ever. The demand for SEO and link building is high.

This landscape is always changing. The need to understand and implement high-quality campaigns if you want to compete and thrive online is very important nowadays.

Larby Amirouche is a digital marketing expert, Throughout his career he has proven the effectiveness of link building. He compares it to networking in real life.

He has been a digital marketer for several years now. Aside from link building, Larby Amirouche has observed loopholes and discovered silver linings in this practice.

What Is Link Building?

It is the process of getting hyperlinks from other websites to add to your own. A hyperlink or link allows users to navigate from one page to another across the Internet.

Search engines like Google use links to crawl the web; they will crawl the links across website pages then they will crawl the links between websites. Link building is a difficult task, just ask an SEO. There are many techniques for building links and it varies depending on the difficulty.

Once search engines are done crawling pages across the web. They will now decide what content is worthy to be extracted and add it to their indexes. They will check the quality of these pages to be ranked well for relevant keywords. 

Follow vs. NoFollow Links

Before defining these two types of links, Larby Amirouche will quickly explain the pointing system Google makes when a page has links.

When a website page gets an inbound link, pointing to a specific page, the page gets a small SEO boost. Having said that, it means the more links, the more points you have.

Google keeps scores. It supervises how many inbound links a page has and from what sites. Google depends on the quality of a page by counting the number of links connected to it.

To make things more efficient Google created a metric called PageRank. This automatically calculates the link points your page has. In SEO terms, this is “link juice.”

The link juice flows through sites and into new sites through hyperlinks. The more reputable the site, the bigger boost of link juice the linked-to site gets.

What is “follow link”? These are links that help you to gain points by pushing SEO link juice and boosting the page rank of the linked-to sites. Follow links help sites to go higher in the Search Engine Results Pages (SERPs).

On the other hand, nofollow links are links that do not count as a point in the page’s favor. It does not boost PageRank, and doesn’t help a page’s placement in the SERPs.

Truth Behind NoFollow Attribute

But if you might ask, why create a nofollow attribute if it does not pass any link juice?

Larry Page invented PageRank, it was meant to see what pages are the most popular. It also aimed to filter the best quality pages and suggest them to searchers.

With the desire to be on top, some SEO “experts” created a trick for search engines. They cheat on their rankings using black-hat. Link building back then was an easy way to artificially boost page rankings.

After the launch of PageRank, all of a sudden it was all about the links. SEOs are spamming everyone on the web to get them and manipulate their SERPs.

The blogging community was worried because they are missing their chances to be noticed by these search engines. In 2005, Google stepped into the scene. Google’s Matt Cutts and Jason Shellen of Blogger teamed up, hence, the birth of the nofollow attribute. 

Larby Amirouche Explains the Benefits of NoFollow Backlinks

Even though nofollow links do not count points, it still has advantages. The following are some of the benefits NoFollow Backlinks can provide your site according to Larby Amirouche:

1. It Builds Traffic. For any website, traffic is important because this is the source of conversions of any form - ad clicks, leads, sales, etc. And in this situation, a nofollow link is still a relevant source that can directly help you boost your web traffic.

2. It Makes Your Site Look Natural. Inserting a good balance of both nofollow and follow backlinks make your site’s link profile look natural and more diverse. This keeps you safe from updates that alert Google to penalize you for making backlinks.

3. It Builds Awareness. Aside from awareness, it also makes your site more credible. Regardless of how much a link juice your site gets from SEO, they still help you build awareness.

Obtaining nofollow links in relevant, highly helpful articles could possibly boost your traffic. From this, your site increases the chances of reaching more people who are clueless about your existence.

When you gain new site visitors, you also gain potential customers.

4. It Could Actually Benefit SEO. Google doesn't always tell us the truth. Surprise. The thing most link builders believe in is that the crawlers don’t follow the links. They think that nofollow links are just ignored, therefore, it is not important.

However, one theory states that the natural element of nofollow links helps improve your trust flow, which can have a positive effect on your rankings.

5. Metrics Other Than Google’s Use Nofollow Links. If you really want to be on top, you should be using other metrics aside from Google. Domain Authority and Alexa Rank are some of the other metrics that can really help you with SEO.

These “unofficial” metrics are meant to evaluate your website’s potential to rank high in Google, and they rely on your nofollow backlinks, too.

Aside from these benefits, Larby Amirouche said that search engines today are considering a lot of factors when ranking. If you did not know social signals from Twitter and Facebook are another nofollow links but are increasingly valuable.  

LinkedIn’s 1st, 2nd & 3rd Connections

 Linkedin is used by people to make their connections wider virtually – Like CEO Larby Amirouche.

What is Linkedin?

LinkedIn is the world’s largest professional network on the internet. 

Larby Amirouche, a pioneer in internet marketing and e-commerce, utilizes Linkedin to promote his `and his credentials. Best known for his successes promoting branded products through direct response campaigns, he first began making headlines after co-founding Tracking202, a PPC marketing and analytics technology platform used by affiliate marketers to track their campaigns. 

LinkedIn is used to find the right job or internship, connect, and above all, strengthen professional relationships to learn the skills that are needed to succeed in the chosen career. LinkedIn can be accessed from desktop or mobile depending on the preference of users. 

In short, Linkedin is the social media platform for business to business and job opportunities.

How do you use Linkedin?

1. LinkedIn Profile Creation

One should create and finish the Linkedin profile creation. 

After that, it should show valid, legal, and true information about the person. 

Unnecessary info will spam and clutter your profile.  Therefore, creating a profile should only include relevant information for job seekers and companies alike. Remember that on Linkedin, everything should be professional and looks sharp, much like how creating a resume should look like.

2. Connect With Other LinkedIn Users

Linkedin lets people connect to specific organizations, companies, and businesses. 

The main use of Linkedin is to create a larger database of connections to accommodate the job seeking opportunities for the user.  For instance, Larby Amirouche has spent time diligently growing his connections- he has 500+! 

It is crucial to have an established network to have more connections for better opportunities and validation of the account.

3. Converse with other users

Linkedin also has the chat or messaging feature which enables users to talk to other connections. Remember that users can only talk to 1st degree connections, and some 2nd degree if their profile allows it to. 

4. Give and Receive Recommendations and Endorsements

Your connections can write “recommendations” for your profile, and offer “endorsements” of your skills, and you can do the same in return.

Recommendations are personal testimonials that emphasize your professional abilities. Aim to collect a handful of these (between five and 10 is a good “rule of thumb”) by asking people you’ve worked with to write one for you.

5. Use LinkedIn Groups

All LinkedIn members can set up or join organizations to discuss ideas and share industry news. 

In other words, you can develop a professional network that can help validate the account or its credibility.

Use the search bar at the top of the profile page to look for interesting groups to join, or new groups through the ones that the user already joined. 

Once a group member, users are able to join group conversations, ask questions, and send messages to other members of the organization.

6. Create Engaging Content Especially for LinkedIn

Just like on Facebook, creating contents and posts are possible on Linkedin. Make sure that the contents created, post shared or like are all relevant to the profile professionally. 

7. Find Opportunities

The main reason for people creating Linkedin accounts is to find opportunities for their careers to strive. 

Linkedin is composed of hundreds of thousands of users that can widen the perspective of users on the job careers they are looking for. 

In addition, employers also prefer candidates who have a complete Linkedin profile as it shows professionalism and credibility which is an advantage for job seekers. It also serves as an online resume, which can come in handy for job applications.

What are Connections?

1st degree connections

These are direct connections to your Linkedin profile. Think of it as the friends accepted on Facebook. 

They have access to information on the profiles they are friends with, similarly with 1st degree connections. 

People that accept invites from other people become their 1st degree connections. It is important to mind the invites that you accept for your network. 

Accepting random connections can clutter your connection list and can entice spammers. 

2nd degree connections

Much like Facebook again, the friends connected to the friends accepted are the 2nd degree connections. Access to their information is limited as the connection is not 1st, therefore, users can contact them through an In Mail for an introduction.

3rd degree connections

When you are 3rd degree you are connected to the 2nd degree connections. A 3rd degree icon next to their name in search results and on their profile. 3rd degree icon is next to their name in search results and on their profile to show the level of connection.

Larby Amirouche on why connections are important to know

You can send emails directly from LinkedIn to people you’ve synced into your Contacts, even if they’re not a 1st-degree connection.  Sometimes, all it takes is one connection to start your career journey. 

In conclusion, it is vital to know the differences between the connections to have a better understanding on how Linkedin works to use it correctly. 

Originally Posted: https://larbyamirouche.com/2020/08/24/larby-amirouche-on-linkedins-1st-2nd-3rd-connections/

Tips for Stronger Affiliate Marketing 2020

 Marketing is an ever-changing art form that continues to evolve as fast as humans do. Due to this, a lot of expert opinions have become obsolete. Especially during these times where online marketing has become a way bigger staple than before.

In this article, we will be talking about Larby Amirouche’s Affiliate Marketing tips in 2020. What your best bets will be, what will yield the most effective results, and what things you should know before spending resources on marketing.

1) Build trust with your audience by getting to know them

Anonymity is no longer an acceptable detail in the retail industry. People nowadays tend to purchase only from sellers they know. Because of this, it has become important to get to know your audience.

The best way to do this is to interact with them through newsletters and encouraging feedback. You can also tell stories through content which helps engage people. There are plenty of ways to connect with your customers, and all of them build trust in your relationship.

The biggest asset for an online business should be their audience. What you could do is assign a value to each one, and you’ll understand better how important a subscriber is.

2) Stick to one source

Affiliate marketing often looks like a simple task. However, this is the mistake that most amateurs make. This causes you to go big too fast and spread throughout too many media.

If you’re just starting, it’s best to stick to one source, develop your assets there, and learn from it. Once you’re confident in your skills as an affiliate for that medium, that’s when you try to start moving from one medium to another.

It takes a lot of time to build up natural traffic, and you may be tempted to create multiple accounts, but Larby Amirouche says otherwise. If you bite more than you can chew, you’ll end up not being able to earn anything.

If you’re new to affiliate marketing, the best possible approach would be to stick to one source and grow your audience there first.

3) Utilize marketing channels

Marketing channels might seem to be some type of expense, and to an uninformed marketer, it is. However, if you follow the second tip, and get to know your medium, you’ll find out that each has its own free and premium marketing channels.

You’ll have a general idea of how to utilize your medium’s marketing channels as you get better in using it. The most common way is through asking your audience to sign up for your newsletter or email list. This allows you to constantly communicate with them, and them in turn, to recommend you to their circles.

4) Assess product feedback and competitors

The best way to elicit response from your audience is to encourage comments. Take these comments as feedback, and learn from them. Some people will have comments comparing you to your competitors, and that’s fine.

The more you know about your competitors and your audience’s preferences, the better you can make you and your product appeal to them. As you listen to their feedback, action to change will be necessary.

This tip will only be useful if you maintain an open mind. If you do open your feedback channels, and yet complain about the negatives, you end up gaining nothing.

5) Create and maintain impact on social media

If you ask anyone right now if they had a social media account, their answer won’t be yes or no. It would be, “it depends, which one?”

Almost everyone nowadays has some form of social media. This allows you to tap into massive amounts of people without costing much.

The biggest skill you would need in tapping such a huge network nearly ‘costless’ would be vast knowledge on current events. The biggest problem you could face in social media is also the biggest benefit you gain from it.

If a competitor were to ruin your reputation, or if you were to post misinformation, negative results would be quick to follow. As you continue to post with proper decorum, the more you grow your audience.

As your social media impact grows, the same thing happens to your audience’s trust in you. These tips are interconnected with each other. Following one and the other will help you achieve better results in the long run.

6) Invest in mobile-responsive websites

Almost everyone that is anyone owns a mobile device. Due to this, it’s never a bad idea to impart some of your resources into making your site mobile-friendly. This allows people to see you without having the need for a stationary computer.

You have to be able to cater to mobile phones, tablets, and other forms of mobile devices. Following this bit of advice will do nothing but help you reach your marketing goals. It will never pay to try and keep up with the ages.

The ages dictate that you follow the trend and make yourself readily available. You stand losing out on the huge audience you can gain that are dependent upon mobile devices for living.

7) Focus on a niche

While you would want to grow your audience to the biggest it could be, this would entail a ton of effort and needless hard work. You would think that gaining a lot of indiscriminate audiences in the long run would only work for the best, however this isn’t the case.

Just like in tip number one, you will have to build trust with each and every one of your audiences. Doing so with a massive number without anything in common between them will make it insanely difficult for you to personalize each email list.

Conclusion

Being a pioneer in the world of e-commerce and internet marketing, these are the tips that Larby Amirouche continues to follow moving forward. If you’re aiming to be successful in the world of e-commerce, then following each and every tip on this article will be helpful for you.

Know that each and every one of these tips may be interconnected, and therefore, affect each other. As long as you do them right, you’ll be able to gain the results you want without even restricting yourself too much.

Originally Posted: https://vocal.media/journal/larby-amirouche-s-tips-for-stronger-affiliate-marketing-in-2020