Differences between Leader and Manager

People have often mistaken a manager to be the same as a leader. However, these two couldn’t be any more different than each other. In this article, Larby Amirouche discusses what the key differences are between a leader and a manager.

If you’re in business looking for either one, or if you’re training to be one or the other, then continue to read on.

1) Managers finish the tasks at hand by setting goals, Leaders aim for the future by creating a vision.

This statement makes one thing apparent; a manager can help achieve a short-term goal effectively and efficiently. Meanwhile, a leader thinks more about the future through setting milestones instead of goals.

There’s a term specialized for managers, and that’s “micromanaging”. Managers take care of all the small things, usually with the end of the day or the end of the week in mind. Leaders think about the bigger picture, thinking more about how actions will affect quarterly reports, mid-year reports, and even the company’s image in four to five years.

2) Managers minimize risk by maximizing control, Leaders take risks.

It’s the job of managers to take care of the status quo. They dislike risk because it often causes disarray, problems, and other things that could hinder their progress and productivity.

Leaders look for this risk in order to try and make things better. They are willing to take the leap into something that might help them in the long run. This has to do with their visions for the long run or the bigger picture.

3) Managers tell people what to do, Leaders guide people toward success.

Checklists are great for managers. It allows them to keep track of who needs to do what, and when. That’s the main job of managers, telling people what to do, when to do it, and wait for the results. It often doesn’t change.

Leaders understand that not everything is a checklist. They push the people around them to greater heights by guiding them through individual tasks, or even self-growth. This is often a highly regarded trait that entails a lot of risk, as it would be difficult to gauge the success of growth through individual tasks and the lack of a checklist.

4) Managers read the numbers, Leaders read the people

Numbers indicate performance, and anyone who tells you that numbers aren’t important must not be a business-minded person. It’s the mindset of prioritizing numbers that make people managers. Knowing whether or not your performance is satisfactory through numbers is the specialty of managers alike.

However, numbers aren’t the only thing that matters. Often, managers forget the temperament of the people as well as behavioral aspects that only a leader can spot. Leaders are often bestowed with the skill of managing disputes, understanding behavioral discrepancies, and noticing the reasons why numbers are lower than they should be.

5) Managers direct, Leaders coach

You can be told to do one thing or another through a series of orders from a manager. This is often the case, and you always perform how they want you to. They lead you from point A to point B without hesitation, and show you how to do your tasks. This is important because they themselves have picked out the most efficient way for these tasks to be affected.

However, growth can’t always be attained this way. Leaders act as coaches that only tell you that you need to get to point B, and shell out lessons you might need. They don’t tell you how to do things, and instead wait for you to learn and understand it yourself. This often helps you learn different things while also getting the job done.

Conclusion

Managers and leaders are very different roles. However, one isn’t always better than the other. In fact, in most cases, you’ll likely need one and the other in order to succeed. Managers and leaders go hand-in-hand in the real world, and having both will help make things easier for you.

Attaining success doesn’t rely on getting only leaders, nor does it rely on getting managers that care deeply about numbers. No, in fact, it relies on reaching a harmony between the two.

Larby Amirouche promotes the fact that the coexistence between leaders and managers are what drive the companies to achieve better results. One focuses on numbers, risk management, and control, while the other defines the long term goal by introducing risks, grooming the people, and letting everyone achieve their best selves.

Originally Posted: https://vocal.media/journal/what-are-the-significant-differences-between-a-leader-and-a-manager

Use Instagram Hashtags to Boost Business

 

What is instagram?

Instagram is a free social media platform developed to share images and videos which is available on desktop, tablets, and mobile devices. Windows, android, and iOS are a few operating systems that cater the application. Larby Amirouche, a leading trendsetter on digital marketing, believes that social media sites are promising platforms for marketing purposes. They are utilized now, but there can be more strategies developed solely for it.

The app is easy to use, just upload the photo or videos and click share for people to see it. There is an option to follow certain pages to make sure that the audience is updated regarding the content that is posted by someone.

Over million of people around the world are using Instagram which is why digital marketing experts like Larby Amirouche take advantage of this situation. Brand awareness is easy to get by using social media as more and more users use it daily. People look more on Facebook, Instagram, and Twitter because social media experts know the current trends which are good for businesses.

A post with at least a single Instagram hashtag has an average of 12.6% more engagement from users than posts without one. It’s really worth creating a hashtag strategy for the brand if the owner wants to grow the account.

What are hashtags on Instagram?

Hashtag is a feature that instagram claims proprietor on social media. It is used to categorize content and make it more discoverable for users. Hashtags are clickable, anyone who clicks on an Instagram hashtag or conducts an Instagram hashtag search will see a page showing all the posts tagged with that hashtag.

Instagram allows users to use 30 hashtags per post, which means you can use this for the business. It is important to take advantage of this for digital marketing purposes. Using it strategically also gives businesses a chance for brand recognition and awareness, hence the strategy for marketing.

There are a few key points in using a hashtag on Instagram:

• Hashtags created by private profiles will not appear publicly if not edited properly
• Special characters cannot be used in creating hashtags, but numbers are allowed.
• Hashtags can only be applied by the profile that posted the content..
• 30 is the limit of hashtags that can be applied on a single post.

There are also different kinds of hashtags, some of them are used daily, and some are used seasonally. Understanding the different types of hashtags and their corresponding audiences is key to developing an effective Instagram hashtag strategy.

Using relevant, targeted hashtags on the posts and stories is still one of the best ways to get discovered by new users on Instagram. This can be interpreted into more engagement from the audience, more followers, and more customers for the business.

Why use hashtags for the business?

Makes it easier to find content

Hashtags are clickable, in which users can see the uploaded contents for the hashtag. This is a good way for brands to be recognized or known by many people. When a business uses a hashtag, all the posts uploaded with the hashtag will be shown to other people. Think of it like this, if a user posted a content because he or she is looking for something, they can see the brand because it also posted using the same tag. Once a post is incorporated into the hashtag, it will be there for the audience. As long as the business is visible, it will be easier to find.

It encourages interactions from the audience

Interactions with the audience is important for businesses. If a customer is engaged in a business, it allows the consumer to feel prioritized and important. It is vital to keep in touch with the customers to know what they need or want from the business. It also gives a good impression for interactions with the consumers to give updates and relevant information.

Being relevant to the latest trends

Relevancy is important nowadays because trends change drastically and society leans on the latest not the obsolete. Hashtags reveal trends on Instagram, which should be a priority for digital marketers to know. Being up-to-date is crucial to engage customers and potential buyers.

Easier to find targeted audience

Because people frequently use hashtags on Instagram, and because of their usage, business owners can easily target their audience. Targeting a certain group of people who are interested similar to your brand can bring more profit for the business. Marketing the brand to people who are already looking for it creates more sales rather than marketing it to people who don’t need it.

Using the tips and strategies shown here can boost one’s business, which can gather as many followers and potential leads. It is also important to remember that keep the hashtags as simple and relevant as possible for it to work. It is also vital that the hashtag is appropriate and concise for the business.

Originally Posted: https://medium.com/larby-amirouche/how-use-instagram-hashtags-to-boost-business-3b85cff0c999

Tips To Improve Efficiency Remote Team

The pandemic known as Covid-19 has left the world in shambles. Social distancing is now a must, and working on-site has become highly improbable. Due to this, many offices have adopted a work-from-home setup wherein their employees can work remotely.

However, some people tend to dip in productivity when working from home. To prevent that from happening, listed below are some of CEO Larby Amirouche’s tips in order to maximize your team’s efficiency.

1. Check-in without being overbearing:

Seeing your team less often can result in anxiety regarding their output. Due to this, you become restless and get tempted to ask them for updates every once in a while. What this causes on their part is extra stress, and in the long run, burnout.

When your team succumbs to burnouts, their productivity will falter, regardless of whether they’re working on-site or remotely. To prevent this, go for scheduled meetings and daily check-ins instead of stuffing them with questions every now and then.

2. Define boundaries between work and their actual lives:

It’s easy for some people to get lost in work without noticing the time. This happens more often than not in a remote environment because there’s no concept of going home. Do this often enough, and you’ll have yourself a dried up employee.

To prevent this from happening, have your team set daily schedules for themselves. Make it a requirement for them to have a schedule mapping their lunch break and maybe a few intervals for personal breaks. Make them set alarms for the end of the workday, and remind them at times that their work is finished for the day.

Sometimes, there’s nothing better than someone telling you that work for the day is finally over. It won’t hurt to celebrate a bit of a break sometimes.

3. Relax working hours:

Some of your employees might be early risers, and others might be night owls. In order to maximize their productivity, and as long as your business is structured for it, allow them to choose their schedules. You won’t know how much of a boost it will be for them knowing that they have the freedom to choose when they work.

While this might sound a little scary for those who like to micromanage, if you have competent and trustworthy team leaders to guide their members, everything will be alright.

4. Recognize hard work:

Earlier, it was discussed that finished work is harder to see due to everyone working remotely. This is also true with recognition. For employees, having their hard work unnoticed will feel like somewhat of a stab to their efforts.

What this causes is a shift in their mindset and thought that their effort is meaningless. One way to prevent this is to affirm their achievements and congratulate them on jobs done well. Positive reinforcement goes a long way especially in times like this.

5. Help them practice Self-Care:

Mental health is a huge part of our lives. Day-by-day as the crisis worsens, the mental welfare of people are attacked. To combat this, it would be in your best interest to help your employees do activities that promote self-care. Some tips would be:

• Encourage Daily Routines

A huge part of our day-to-day lives before the pandemic is our daily routines. Tell your team to maintain doing these daily routines despite the lack of the commute in order for their body clocks to adjust with ease.

• Go Outside and Get Some Exercise

Being stuck at home seems to eat away at our activeness. We begin to treat the sun as our enemy, and sweat as our kryptonite. However, encouraging physical activity will help the blood in your veins to move, and ultimately help you become healthier.

If going outside is a safe option, please do so. Wear a mask though, and observe proper social distancing. The infection rate of this pandemic is no joke. A whiff of fresh air and the sight of green trees and a vivid world will help shine a bright light to a dulling world filled with bad news.

It won’t hurt to arrange exercise zoom meetings during weekends as well. It will help build team relations as well as get your blood moving, effectively killing two birds with one stone.

6. Create work policies that apply to everyone:

It’s hard-working knowing that X employee gets to work less than Y does. And no matter how hard we try to deny it, we will always be comparing our situation with others. In order to help alleviate this frustration, make sure to apply the work policies you create to everyone.

It’s important to be fair in these times because simple frustrations build up and snowball into bigger ones. Help manage this by minimizing the reasons for them to rise and apply policies equally.

Conclusion

Having your whole office shift to a remote setting so suddenly can be daunting, but if you follow these tips, you’ll make it a whole lot easier for you and your team to adjust. Striking a perfect balance between life and work was hard to do pre-pandemic, and it’s even harder to do now, but given the cooperative effort by you and your team, you’ll be sure to achieve it.

Originally Posted: https://www.allperfectstories.com/improve-efficiency-in-remote-team/

Best Free Alternatives to Hootsuite

 Hootsuite is a social media managing website that allows users to manage a long list of social media sites with one tool. Larby Amirouche is very experienced in social media marketing and knows how critical a tool like this is.

This can be insanely useful especially if you have multiple accounts on each social media platform.

However, Hootsuite is a premium application that requires you to purchase a plan before you get to use it. In this list, we’ll tackle several platforms that allow you to manage the same things, but for free.

Fully “Free” Options

Outfy:

Outfy.com is a social media managing platform that manages the following:

• Facebook
• Twitter
• Instagram
• Pinterest
• WeHeartIt
• Fancy
• Juxtapost and
• Tumblr

While it doesn’t have LinkedIn as one of the platforms it manages, Outfy makes up for this for having permanent free access.

Outfy offers to:

• post on 9 social media networks
• Share posts in real time or schedule your promotions days / weeks / months in advance
• Set your store on Autopilot mode — you set the criteria once, and Outfy tool will auto-select your products for promotions
• Attach multiple shops to your single Outfy account, and set all promotions from one single login
• NO monthly commitment. Outfy has the unique “pay for use” pricing concept. Just purchase credits to refill your account, and use them in the time frame you are comfortable with
• Design “Post templates” for each network once, and then all your posts are done within those settings
• Make use of our Preset templates for your sale / promotion announcements
• Create Collage, Animated GIFs and Videos to blow your own trumpet — share or even schedule your promotion campaigns / deals / link to your latest blog across chosen networks.

The only catch is that in order to make use of all of these, you will have to top up credits onto your account. This means that while you have access to these features, you can only use them through the purchase of their site credits.

The good thing about this is that you only really pay for what you need. If you don’t need it, you won’t have to pay for it, therefore you wouldn’t feel the need to “maximize” your payment.

Juicer:

Juicer manages the following social media accounts:

• Facebook
• Twitter
• Instagram
• Youtube
• Tumblr
• Pinterest
• Soundcloud
• Spotify
• LinkedIn
• Flickr
• Vimeo
• Slack
• Giphy and
• Yelp

The only downside to availing the free plan from Juicer is that you get highly limited access. You get:

• One embeddable social media post
• 2 Source accounts and hashtags per feed
• Posts pulled in every 24 hours
• Juicer branding on your posts; and
• No analytics, analysis, moderation, and filtering tools

Compared to Outfly’s free permanent access and access to all tools, Juicer makes money by making you feel the difference between paid and unpaid access.

The best thing about Juicer is that if you’re starting up and you don’t have too many accounts to manage yet, you’ll have an easy tool to manage them. The worst, however, is the juicer branding on all of your managed posts through the website.

ViralPep:

ViralPep only has access to three social media platforms:

• Facebook
• Twitter and
• LinkedIn

This is easily the most limited option out of those mentioned. However, in regards to comparison between its paid and unpaid plans, all features are available to the latter (except for support).

• Posting Schedule
• Profile & Post Timezones
• GIF Support
• URL Shortener
• Video Share
• Link Preview

Options that offer 30-day Trials

Hipsocial:

Hipsocial is a social media manager powered by 500apps. It manages the following social media platforms:

• Facebook
• Twitter
• Instagram
• LinkedIn
• WordPress
• Yelp

It has the following features available for free for 30 days:

• Advanced scheduling
• Native editing software
• Post approval
• Media library
• Quick response menus and notifications
• In-depth analytics and reports
• Audience insights
• URL tracking
• Bulk engagement systems and
• A dedicated Google Chrome extension

After your 30 days have passed, you’ll have the option to purchase a plan at $7.50 per month per account. This features unlimited access to all of the features mentioned above, albeit only limited to one account.

Oneup:

Oneup is a site that wants to do it all. It has multiple features, with social media management only being one of them. So far, the social media platforms you can manage though OneUp are:

• Facebook
• Twitter
• LinkedIn
• Google My Business

As a social media management app, it can:

• Post on multiple platforms at the same time
• Access Canva due to integration
• Schedule repeating posts at an interval
• RSS feed automation
• A dedicated Google Chrome extension
• Customizable UTM parameters
• Link shortening, and
• Scheduled Twitter threads.

Aside from these, however, it can do a whole lot more for your business like accounting and invoicing. Plans start from $9 to $169, only differing in the number of users that can access the accounts at any given time. Larby Amirouche (since he has a team) would have to opt for the more pricy packages they offer.

Conclusion

If you’ve been looking long and hard for a replacement for HootSuite, there are plenty of social media management tools online ready to cater to your every need. There are also plenty of free options out there. However, just remember that if you’re going for free options, you will have to accept the limitations. These websites exist in order for them to make money as well.

If you want the perfect service, then you will have to sell out some resources for it. If you’re only starting up though, you won’t need the increasingly complex services that some of these tools offer.

You can always settle for the free ones if you don’t need certain features. In other words, manage your expectations and keep them grounded to your budget. You will thank Larby Amirouche in the end!

Originally Posted: https://medium.com/larby-amirouche/best-free-alternatives-to-hootsuite-8a491abfacb0

Top Attributes make Irreplaceable Job

 Wherever you work, as long as you aren’t the CEO or owner of your company, there will always be someone better. This is a well-known fact. The quality of graduates improve over the years, and the world continues to churn out professionals at a steady rate.

However, there are plenty of characteristics you can possess so that you become indispensable to your company.

In this article, Larby Amirouche, as the CEO and owner of multiple companies, tells you everything you need to know about being irreplaceable. Follow these tips, and your current company will have a difficult time in replacing you.

1. Be Present:

Being present doesn’t necessarily mean just being there. It means that you should be physically, socially, and mentally present. It will be hard to discern when someone is watching, but always assume that that’s the case.

You wouldn’t want an employee that’s physically there, and yet his shoulders are slumped trying to get a better view of his phone. Being present means being actively there to listen to requests, orders, and the occasional stories. Your bosses will appreciate this more than you know.

2. Offer Solutions by being a Problem Solver:

A lot of people can notice problems. Few point them out. However, the most valuable people would be those that try to solve them. Instead of just being a noticer, or someone who points out problems, be the person that solves them.

It will seem difficult especially when you feel as if the problem is beyond your paygrade, but you will have to strike a balance between overstepping and being helpful. Gauge your helpfulness according to the problem at hand. If the problem feels too big for your paygrade, get a second opinion, and then determine if that’s true or not.

People like problem solvers, and you’ll be guaranteed to be remembered for it.

3. Monopolize a Certain Skill:

This tip focuses on not being replaced by someone who works with you. How will you be replaced when you’re the only one in the office who can do the thing you do? Your next question will be, “how?”

If you’re thinking about how to monopolize a skill, find out who you’ve replaced. Think about all the tasks that he/she has done, and do them better. Find ways to make your job more efficient, and you’ll stumble upon a certain skill you can monopolize.

This isn’t always guaranteed to help you keep your position, as there will always be someone better than you. However, you can. 

4. Be Good at many Things:

By having multiple skills, the office will be able to rely on you more. Take note that in an office setting, you’ll always be remembered for what you can and can’t do. The more that you can do, the more the people will be looking for you.

However, when you do this, it will come with a lot of work. So be prepared to be always called for. This will certainly help cement your role in the company.

5. Invest in learning a new language:

It doesn’t have to be a language people speak, you could learn programming or knowing how to deal with irate customers. What this will do is help you gain input on multiple things that might not be expected of you.

Doing unexpected good things will always shock your supervisors in a good way. By doing this, you not only imprint a positive image on their minds about you, but you also open yourself up to new tasks. New tasks and responsibilities almost always mean better compensation.

This is a tip that can be used either for the furtherance of your career or the retention of your current job. Regardless of how you use it, learning a new language will always be helpful to you in the long run.

6. Be a Team Player:

You’d like to believe that only your supervisors have a choice regarding your tenure. However, this is almost always false. Your co-workers and teammates will always have a say whether or not you stay.

Be kind to your teammates, chances are, they’ll be nice to you too. Once you establish a proper relationship with them, they’ll have your back as long as you have theirs. You don’t want to cross too many personal boundaries, however. Having work friends is all right, but be careful not to overdo it.

7. Have a Good Attitude:

While this won’t necessarily highlight your skills, having a good attitude will help your work relationships. Besides, no one likes to work with grumpy Mike. Brighten your office with a little smile here and there. You’ll notice wonders in no time.

8. Be Trustworthy:

If you’re someone who can keep secrets and do confidential jobs well, chances are, you won’t be easily replaced. Trust is a valuable resource that not everyone can simply give away. No one in their right mind would replace a person who knows some company secrets. Even if they do trust you enough to tell you about them.

9. Always keep in mind that everyone is expendable:

Drill it into your head that no matter how strict you follow these rules, there will be someone that does it better. Complacency is the poison that drags you down.

If you’re feeling safe in your job, that’s when you should strive to do better. You can’t be caught slacking, because schools are truly churning out more and more professionals.

Conclusion

Following these tips set by Larby Amirouche will help you retain your job position longer. There’s no doubt about it. However, you have to make sure that you don’t get too comfortable.

You yourself will be your own enemy when it comes to job retention. Work hard, and keep working hard.

Originally Posted: https://www.allperfectstories.com/top-attributes-make-you-irreplaceable/

Top 7 SEO Blogs in 2020

 Larby Amirouche is a digital marketer that has been part of some of the biggest and most successful campaigns. He has been in the industry for a long time and he believes that SEO blogging is the future.

What Is SEO Blogging?

SEO blogging is the practice of optimizing a blog’s content. It also includes the website architecture and HTML coding for search engines.

Creating an SEO blog also includes tasks like on-page optimization, plugins installation, page loading speed improvement and internal linking.

Importance Of SEO Blogging

Research says search engines are an important source of traffic for blogs. A recent survey of over 1000 bloggers found that SEO was their second most important source of traffic after social media.

If you own a website, you must optimize your webpages including your blog posts. By doing this, you are making your website more visible to people. How? Because when they type relevant keywords with your product or service via search engines like Google your website or blogs can appear.

Larby Amirouche On Top 7 SEO Blogs In 2020

More and more people are drawn into SEO and blogging, here are seven SEO blogs that you must visit according to a digital marketer, Larby Amirouche.

SEMrush:

Digital marketing people know that SEMrush is offering the best SEO site audit tools available on the internet. Aside from these tools, SEMRush also provides an insightful blog. They have guest authors writing a variety of topics.

These topics range from digital marketing, SEO, Social Media, and PPC, including industry news and updates.

This site was founded by Dmitri Melnikov & Oleg Schegolev. Currently, SEMrush has an average of 28 posts per month and these posts contain about 2,056 words each.

Because this site allows guest writers, many well-known names have contributed to their blog Gael Breton (Authority Hacker), Ryan Stewart (WEBRIS / From The Future), and more.

Yoast:

Have you ever heard of Yoast? Most probably, yes especially if you have a WordPress website. This is the free SEO software that makes it easy to optimize your pages.

Most of the blogs posted on Yoast are helpful information about both Technical and Content SEO. Yoast also provides analytics for you while helping you optimize your ecommerce site. All of these are happening while you make the most out of WordPress.

If you are a newbie in this field, check out Yoast because it is specifically geared for beginners or those who may not have a strong SEO foundation.

The bulk of their articles are written by Joost de Valk, CEO and founder of the company, who’s also an experienced WordPress developer. I’ll admit that not all of Yoast’s blog posts are very well-written, but there are certainly some gems in there.

Backlinko:

If you think that you created great content, but it’s not being recognized by search engines, you must check out Backlinko.

Brian Dean has created one of the most outstanding SEO Blogs. He is very widely known for the Skyscraper Technique which many SEOs use to get backlinks.

Brian is a sole contributor for this blog. He manages to publish worthy articles with very detailed information including case studies and examples of how things work.

Even though it is lengthy compared to other blogs, his posts have an average of 3,400 words each, Brian’s blog is definitely worth your time.

Most of Backlinko’s content contains actionable SEO and content marketing advice.

Beginners will find these blogs very useful but most of the posts are geared toward people with a next-level knowledge of SEO and digital marketing professionals who need more advanced strategies.

Moz:

Founded by Rand Fishkin and Gillian Muessig in 2004, Moz has been a household name among SEOs since then.

Moz published the best marketing blogs today. Recently they have published comprehensive step-by-step guides to website redesign, conversion optimization, and many more. One of Moz’s infamous blogs is the “Beginners Guide to SEO”.

Aside from useful blogs, Fishkin also teaches a weekly “Whiteboard Friday” lesson on SEO, search engines, content creation, and many other topics.

and their ever-growing collection of Whiteboard Friday videos.

Overall, Moz Blog is an excellent source of information for multiple aspects. They have an array of blogs on online marketing and SEO. They also have news articles that tend to be more focused on how-to’s and resources, like cheat sheets on improving local SEO.

However, many of their posts are growing increasingly stale, Some have gone years without an update.

Search Engine Land:

If you are into digital marketing and SEO, you will agree that Search Engine Land is one of the leading daily publications today.

Search Engine Land helps its readers to keep up in the fast paced digital marketing world. This blog is a 24/7 news source with the latest trends, feature announcements, and breaking stories related to digital marketing.

The editorial news staff, led by Editor-In-Chief Matt McGee provides great on-going information and news. Search Engine Land is also open for blog contributions from the leading names in digital marketing.

Danny Sullivan founded the site in 2006 after leaving Search Engine Watch — one of the oldest blog sites launched in 1996. SEW houses a mixture of guides and news articles

On the other hand, Search Engine Land is a blog entirely focused on SEO news. The team publishes a lot of content. Roughly 135 posts per month.

If you want to stay up to speed with the state of the SEO industry, SEL is definitely worth following.

Search Engine Roundtable:

If you want short yet insightful updates about digital marketing and SEM, this is the blog for you. Most of the posts in Search Engine Roundtable are quite short, but they serve their purpose of giving updates to the SEO community everyday.

Founder and author Barry Schwartz has succeeded in reporting some of the most interesting threads taking place at the SEM forums. Aside from that, this blog also provides more in-depth details. Search Engine Round Table gives readers a pulse of what is going on in the SEO industry.

Since December 2003 this SEO news website has been publishing, on average, 5–6 posts per day. SER also accepts submissions from the search community.

SEO by the Sea:

SEO by the Sea is one of the most interesting full-fledged SEO blogs on the web. The blog gives a wide range of posts from search optimization, analytics up to web spam.

Bill Slawski, the author, president and founder of SEO by the Sea also shares his knowledge on how Google works, how Google might work, and how Google could work in future.

Through his blog, Slawski was known for breaking down and analyzing many Google patents and whitepapers. These kinds of topics make his blog a great place to learn new stuff, particularly on why search engines do what they do.

SEO by the Sea is one of the established blog sites, creating insightful posts since 2005. On the other hand, Slawski has also established his credibility in this field. He has been engaged in professional SEO and internet marketing consulting for nearly three decades.

Summary

Larby Amirouche has been in the industry for quite some time now but these SEO blog sites are still a great help for him. These sites are great sources of credible and updated information. You can never be outdated especially in a competitive industry like digital marketing.

Originally Posted: https://larbyamirouche.com/2020/08/24/larby-amirouche-top-7-seo-blogs-in-2020/

LinkedIn’s 1st, 2nd & 3rd Connections

 Linkedin is used by people to make their connections wider virtually – Like CEO Larby Amirouche.

What is Linkedin?

LinkedIn is the world’s largest professional network on the internet. 

Larby Amirouche, a pioneer in internet marketing and e-commerce, utilizes Linkedin to promote his `and his credentials. Best known for his successes promoting branded products through direct response campaigns, he first began making headlines after co-founding Tracking202, a PPC marketing and analytics technology platform used by affiliate marketers to track their campaigns. 

LinkedIn is used to find the right job or internship, connect, and above all, strengthen professional relationships to learn the skills that are needed to succeed in the chosen career. LinkedIn can be accessed from desktop or mobile depending on the preference of users. 

In short, Linkedin is the social media platform for business to business and job opportunities.

How do you use Linkedin?

1. LinkedIn Profile Creation

One should create and finish the Linkedin profile creation. 

After that, it should show valid, legal, and true information about the person. 

Unnecessary info will spam and clutter your profile.  Therefore, creating a profile should only include relevant information for job seekers and companies alike. Remember that on Linkedin, everything should be professional and looks sharp, much like how creating a resume should look like.

2. Connect With Other LinkedIn Users

Linkedin lets people connect to specific organizations, companies, and businesses. 

The main use of Linkedin is to create a larger database of connections to accommodate the job seeking opportunities for the user.  For instance, Larby Amirouche has spent time diligently growing his connections- he has 500+! 

It is crucial to have an established network to have more connections for better opportunities and validation of the account.

3. Converse with other users

Linkedin also has the chat or messaging feature which enables users to talk to other connections. Remember that users can only talk to 1st degree connections, and some 2nd degree if their profile allows it to. 

4. Give and Receive Recommendations and Endorsements

Your connections can write “recommendations” for your profile, and offer “endorsements” of your skills, and you can do the same in return.

Recommendations are personal testimonials that emphasize your professional abilities. Aim to collect a handful of these (between five and 10 is a good “rule of thumb”) by asking people you’ve worked with to write one for you.

5. Use LinkedIn Groups

All LinkedIn members can set up or join organizations to discuss ideas and share industry news. 

In other words, you can develop a professional network that can help validate the account or its credibility.

Use the search bar at the top of the profile page to look for interesting groups to join, or new groups through the ones that the user already joined. 

Once a group member, users are able to join group conversations, ask questions, and send messages to other members of the organization.

6. Create Engaging Content Especially for LinkedIn

Just like on Facebook, creating contents and posts are possible on Linkedin. Make sure that the contents created, post shared or like are all relevant to the profile professionally. 

7. Find Opportunities

The main reason for people creating Linkedin accounts is to find opportunities for their careers to strive. 

Linkedin is composed of hundreds of thousands of users that can widen the perspective of users on the job careers they are looking for. 

In addition, employers also prefer candidates who have a complete Linkedin profile as it shows professionalism and credibility which is an advantage for job seekers. It also serves as an online resume, which can come in handy for job applications.

What are Connections?

1st degree connections

These are direct connections to your Linkedin profile. Think of it as the friends accepted on Facebook. 

They have access to information on the profiles they are friends with, similarly with 1st degree connections. 

People that accept invites from other people become their 1st degree connections. It is important to mind the invites that you accept for your network. 

Accepting random connections can clutter your connection list and can entice spammers. 

2nd degree connections

Much like Facebook again, the friends connected to the friends accepted are the 2nd degree connections. Access to their information is limited as the connection is not 1st, therefore, users can contact them through an In Mail for an introduction.

3rd degree connections

When you are 3rd degree you are connected to the 2nd degree connections. A 3rd degree icon next to their name in search results and on their profile. 3rd degree icon is next to their name in search results and on their profile to show the level of connection.

Larby Amirouche on why connections are important to know

You can send emails directly from LinkedIn to people you’ve synced into your Contacts, even if they’re not a 1st-degree connection.  Sometimes, all it takes is one connection to start your career journey. 

In conclusion, it is vital to know the differences between the connections to have a better understanding on how Linkedin works to use it correctly. 

Originally Posted: https://larbyamirouche.com/2020/08/24/larby-amirouche-on-linkedins-1st-2nd-3rd-connections/

Become A Successful Entrepreneur During Pandemic

 Introduction

Businesses encountered problems and issues during the pandemic, and these are not simple concerns.

The restrictions and limitations of the lockdown and quarantines causes businesses to compromise, worse, close down. That is why entrepreneurs take hold of this opportunity not just to make profit, but also help businesses build their reputation and brand to give them success.

Larby Amirouche, a pioneer in internet marketing and e-commerce, widely respected as an industry leader and trendsetter, predicted that the virus will have a huge impact on businesses.

One of the industries it affected is entrepreneurship.

Though the struggles owners experience during the pandemic are bothersome, entrepreneurship made ways on how to cope up with the pandemic.

Entrepreneurs came up with ways on how to do their business even if there are restrictions, and even if the economy is unstable as of the moment.

What are entrepreneurs?

An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards.

The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures.

Entrepreneurs play a key role in any economy, using the skills and initiative necessary to anticipate needs and bring good new ideas to market.

Entrepreneurs who prove to be successful in taking on the risks of a startup are rewarded with profits, fame, and continued growth opportunities.

Those who fail, suffer losses and become less prevalent in the markets.

Innovation

Entrepreneurs are known to be innovative. They think of ways on how to improve and adapt the current situation on creating businesses.

This helps them especially during the pandemic. Innovating something to adapt to the current crisis is one way for a business to survive and strive.

If a business is stagnant pre-COVID19, it is most likely to fail during the pandemic.

Creating new ways

Even though the pandemic has been a big nuisance for everyone, entrepreneurs treat it as a big hurdle to overcome.

Knowing that the virus won’t be gone soon, they have thought of new ways on how to make money. This is a good thing not only for them but also for the economy.

Nowadays, economies all over the world are unstable because of the virus, and the leading industries that supported their respective countries are not that valuable anymore because of the provisions and restrictions.

That is why entrepreneurs are crucial to the stabilization of the economy. Small and big businesses can help countries get back on their feet again during the circumstances that every person is facing right now.

Integration online

Understanding the latest trend is what entrepreneurs should know and consider.

People are either locked down or quarantined during these times, reason why internet activity is at an all time high. This presents an opportunity for entrepreneurs to take advantage of it to make profit.

Online shopping, paying bills, and many forms of services are now done virtually or online.

Business minded people make this a great way to make money in which they create fresh and new ways to deliver products, services, or brands for the consumers. 

Ways to be a successful entrepreneur during COVID-19

Becoming successful even during the pandemic

Mindset of a successful entrepreneur

First, a successful entrepreneur operating in the pandemic needs to have a positive mindset.

This opens up new ideas and insights for a business that can strive during the pandemic. Being optimistic can also broaden perspective and perception on how to combat the virus through business.

COVID-19 poses a lot of hindrances to strive, but businessmen and women are ready to alter the crisis it presents to make innovative and new ways to increase revenue.

The adaptability factor of a business also resides in a positive mindset.

Thinking negative thoughts will only slow down the progress of a business, which will ultimately affect income and fail.

Future thinking

Thinking about the future of the business is crucial for its survival.

Future planning includes what trends will set in during the pandemic, what issues in the future will the virus impose, and what will be the roadmap of entrepreneurship in the future.

These are some of the questions that you need to answer in the present to be prepared for the future.

Even before the pandemic, future planning for businesses is done by CEOs and owners.

Now that there is a bigger problem, strategizing for the future requires more brainstorming, planning, and thinking; this can lead to successful business during and after the pandemic.

Risk assessment

Larby Amirouche, co-founder of Tracking202, a PPC marketing and analytics technology platform, firmly believes that risk assessment is vital for success.

He also stated that for a business to succeed, risks should be made. But not all risks are worth it.

Risk-taking is the foundational quality of an entrepreneur, especially in an environment where everything could be at stake.

Only the courageous venture on their own to start a business. There are risks that have a bigger chance for success and there are risks that impose a higher chance of failing.

Conclusion

It is without a doubt that these trends are here to stay as long as COVID-19 is here. But these guidelines can also make the “new normal” more endurable and how to be a successful entrepreneur during these trying times. Larby Amirouche himself is a shining example of staying successful during trying times.

Originally Posted: https://vocal.media/journal/how-to-become-a-successful-entrepreneur-during-the-pandemic