Optimizing Youtube Videos

 Everybody knows Youtube. It started as a simple streaming app where you can find thousands of videos to watch. You can watch anything under the sun, documentaries, clips, and even replays or segments of shows. Whatever the video is, Youtube has it. Larby Amirouche, a social media marketing expert and trendsetter, knows that Youtube can be used other than a streaming site.

Based on some traffic rankings, YouTube is the second most visited site on the web, right after Google. A lot of digital marketers still treat it like any other social media site. But success on YouTube isn’t about posting content, it’s about optimizing the content for one’s website.

Why use Youtube for SEO?

Using the potential within YouTube means that owners can access millions of viewers every day. This gives a new channel for promotional videos along with the more generally helpful content. In return, one can boost the overall online presence. Simply put, because Youtube has a lot of users, it means that marketing the brand on the site means more possible traffic for the website.

Keyword Search

It’s easy to start a YouTube keyword brainstorming. Simply go to YouTube and start typing a keyword in the search box. As a user type in a keyword, they will get popular searches suggested by YouTube, which is the autocomplete feature built into the search box on YouTube. Owners can take this to another level using the free suggestion tools, which will iterate through the alphabet for the first letter of the next word of the search phrase.

Youtube Search Rankings

Users probably track positions in the Google search results for a range of the favorable keywords, but the question is why YouTube? There are many tools for this, both free and paid, so users should find one that make them feel comfortable so that they can track the progress as users optimize the videos.

Consistency is the key

Producing quality content and publishing it on a regular schedule. Posting irregularly will only hurt the brand and result in lost subscribers of the channel. If users commit to posting every day, they need to make sure that they post every day.

Longer the better

YouTube’s ultimate goal is to compete with televised programs so they can charge advertising rates. What they’re looking for is high-quality, long-form content that will enable them to run more advertisements and keep users on the site for longer. Videos that are at least five minutes in length tend to perform better and have a higher chance of ranking in Google searches.

How to optimize videos

Title

Make sure that the titles of the videos are engaging and intriguing. This catches the attention of subscribers and viewers and can attract attention to the website. It is crucial to brainstorm regarding the title because it is the first thing that catches the attention of users. One thing people should consider in choosing the title is that do not use high-falutin words but do not use generic words as they could look boring.

Thumbnail

Choose the best thumbnail for the video. It is advisable to create an image to choose as a thumbnail rather than choosing a specific scene from the video. Create interesting images for it so that users can see a preview or what the video is all about, so that they will continue on watching the clip.

Description

Last thing that one should consider in optimizing Youtube video is the description. Experts create credible and informative descriptions that engage viewers on what the video is about but not giving away too much. It is vital to create a description that exudes professional and creative ways to describe the video.

Larby Amirouche understands the importance of Youtube for SEO campaigns. Not only does it market the brand but it also creates an atmosphere for the audience about the business. It can help progress the brand into something better rather than being stuck on traditional marketing methods available today.

Originally Posted: https://medium.com/larby-amirouche/larby-amirouche-on-optimizing-youtube-videos-seo-8af7f70364e7