Tips On White Hat Link Building Techniques

Larby Amirouche offers best web solutions and every time, he recommends white hat link building over other strategies. There are other faster and easier options like black hat and gray hat link building.

White hat link building is a search engine optimization (SEO) strategy used to drive organic traffic to a website. This is the proper way of linking to relevant pieces of content on the web. There is a higher chance of ranking because the rules are already set by search engines, therefore, this strategy provides more value to the user.

Search engines like Google favor white hat link building because it focuses on improving the quality of content, hence, offering a better user experience.

However, these methods are not recommended by search engines because they are spam-oriented. They “trick” search engines that a particular site should rank higher than other content or sites.

Compared to white hat content, these sites’ content and experience have no value.

Moreover, black and gray link building methods only work in the short-term. Google also gives penalty to sites that use these strategies. On the other hand, white hat link building despite being time consuming and labor-intensive, you can benefit in the long-term.

Why Is White Hat Link Building Important?

As an entrepreneur, you need to weigh up the risks and benefits of any marketing activity especially if it will cause a huge impact to your business.

White hat link building is essential because they pose the least amount of risk among other link building strategies. Adapting white hat, will unlikely lead to you being hit with a penalty from Google. Again, because white-hat strategies focus on adding true value to your content, it also gives credibility to your site.

Any brand or business aims to have a loyal customer base and white hat link building can give it to you. If you provide a great customer experience, your customers will not only buy from you but they will happily recommend you to their network. Therefore, always provide genuine and useful content.

Larby Amirouche’s Tips On White Hat Link Building Techniques

Create your Blog and Promote your Content

This is a simple white hat link building technique but it can help increase your site traffic by utilizing your own blog to build links.

Maximize your site by linking your web pages to your own content. In addition, insert quality and helpful keywords, therefore, Google and other search engines gets aware of what your content is about.

You can also build relationships with other authorities within your niche by linking their content within your website. This could improve your chances of receiving backlinks on their sites.

Utilize Guest Posting

Guest posting is the process of placing your own blog posts to another blog.

But you cannot do this instantly, this will only be possible if you reach out to the authority websites within your industry for content placement.

If someone approves your pitch/request, you can receive a high-quality backlink or two to your site, provided the blog allows for it.

Remember to choose reputable sites with a lot of traffic and social media shares to maximize your best exposure.

Create Infographics

Infographics are images that contain helpful information about a topic.

You publish your best content as infographics then use their specific links as sources of the informative image.

Before you create the image, list down the links that you want to use as sources. Make sure to add these sources at the bottom of your infographics.

After you prepared a high-quality and helpful infographic, you may now contact reputable sites in your niche to request potential use on their sites or social media accounts.

Create a Linkable Asset

Linkable assets are informative parts from one of your published content that can help answer a question. When people find your content helpful, it can lead them to sharing your linkable assets.

Relevant case studies and valuable list posts are among those content that people love to link to their social media or personal websites. These actions create an authentic, quality backlink to your site.

Try to create longer content. Make it around 2,500 words or more. This can imply that your content is well-researched and credible.

Following this tip can get you more backlinks and social shares than shorter content.

Encourage Social Media Shares

Today, social media is the hub of anything and everything. You might want to be present in one of the best avenues through which people discover new content.

When you publish content, it is in your best interest to encourage social media shares from your followers/subscribers. These shares will allow you to reach more readers, which in turn, creates more quality backlinks for you.

Always update your social media pages. Engage with your audience and encourage them to view and share your published content. Make sure that your share buttons are visible and accessible on each of your blog posts.

Build Online Relationships

Same with network building for your career, relationships online are also valuable especially if you work with SEO.

You might want to start building relationships within your industry because they are more likely to share your content.

If you are still seeking connections, you can initiate by sharing and linking stand-out content from best performing sites. If they notice that your content is valuable, they might consider creating backlinks for you.

You can also seek connections by joining forums, Facebook groups, and other online communities in your niche.

Remain active and helpful by answering questions and establishing yourself as an authority alongside others in your industry.

Optimize for Mobile Users

Mobiles and smartphones are more accessible over laptops and computers resulting in an increase in the number of users over the years.

Recent surveys show that over 50% of internet searches are from mobile devices, therefore, you must learn to optimize your site for these set of people.

Google released a notice that sites that are not mobile-friendly “may not rank as high” as those sites that are already optimized.

Therefore, not only should your site be mobile-friendly, but also those sites where you fetch your backlinks should be optimized, too.

Keep this requirement in mind when prospecting sites for infographics placement and guest postings. You can check if a site is already mobile-friendly through Google Webmaster Tools.

Include Testimonials

Companies showcase testimonials from users expressing their delight about a particular product or service on their websites. In addition, testimonials from experts in their industry help give the brand even more authority.

If you’ve tried a product or service related to your niche, try blogging about it. You can also ask the company if they would like a testimonial or review from you.

If they agree, make sure that they will include your name and ask if they can also add the link to your site. Creating another quality backlink. Larby Amirouche knows a solid brand name is build on these.

Post Comments on Authority Blogs

Through comments you can also establish connections online but you can do more than that.

Blog commenting can be simple but it is effective. This is a way to let others know who you are and possibly build backlinks to your site.

You use tools like Long Tail Pro and research some of your competitors. Leave meaningful and helpful comments on some of their top blog posts that allow “do follow” links in the comments, which will allow your link to count in search engines.

You can use a NoFollow browser extension to find out if a site uses do follow links. Larby Amirouche recommends “NoFollow” Google extension.

Use Website Directories and Business Listings

Quality website directories can help people find your site and give you a good backlink. Before you use these directories, make sure to check the Domain Authority (DA) and Page Authority (PA) of the site by using free online tools.

Take note that the higher the score, the more helpful that particular directory will be for your site’s ranking based on your backlink.

You, like Larby Amirouche, can also create a business listing through Google, Facebook, Yahoo, and other authority sites to gain other quality backlink.

Summary

White hat link building was the Internet’s solution for the wrong processes that tricked search engines before. The years of experience of Larby Amirouche dealing with SEO and digital marketing made him see all the good and not so good techniques for businesses. If you are a newcomer in this field, make sure take note of these tips, you’ll thank Larby Amirouche later.

Originally Posted: https://medium.com/larby-amirouche/tips-on-white-hat-link-building-techniques-54d4ab41c2ac