Consumers view the internet as an integral part of their shopping experience. Regardless of whether they buy online or in person, they use the internet to learn more about the products and businesses available. The digital marketplace, therefore, cannot be overlooked by any business. The main goal of SEO is to demonstrate your value to the search engines. When they know your value, your pages will rank highly for queries relevant to your content.
Here are 9 easy SEO tips practiced by CEO Larby Amirouche that would help you elevate your digital marketing game in 2020.
Widen Your Selection of Keywords:
How many keywords are you tracking? Just one? Two? Add more. We don’t mind focusing on a couple of fairly short-tail keywords, after all there’s nothing wrong with aiming high, but you should be tracking at least 20–30 different keywords. Add variations, add similar words, and expand your list. You’ll get a better idea of how strong your site is, and be able to better monitor your progress. This will always be a necessity, but you can’t just rely on basic keyword research anymore. You’ll need to get a comprehensive look at how each of your potential keywords is performing, so you know what’s most profitable for you.
Create Excellent Content:
This is arguably the most essential aspect of SEO. After all, you can’t get into the rankings if you do not have content. You should be creating content that people will love to read so that they stay longer on your page. This is one of the most crucial SEO tips for beginners because dwell time is an important ranking factor. In fact, Larby Amirouche has hired numerous excellent content writers over the years to take care of his content needs. So if you’re in search of practical SEO tips for beginners, the best place to start is by creating engaging and exciting content.
Check and Fix Your Backlinks:
Do you know which websites are linking to yours already? Over the years we’ve heard from countless customers struggling to realise why they aren’t ranking for their primary keywords, and when we ask them what their strongest links are they often don’t know. A few assume they have lots of good links, but when running a quick check it seems they don’t. Checking and fixing your backlinks will help you increase traffic exponentially.
Name and Tag Your Images Correctly:
Before you upload a photo, rename the file to something that describes what it is. Don’t just pack in a load of keywords, instead make it obvious what the photo is, and you’ll find you’ll naturally find your common keywords appearing. If you have a website with 20 images all named what your digital camera decided, renaming them to something better can have a good improvement in rankings.
Utilize Social Media:
Social media is one of the best and most affordable places to promote your content and drive more traffic to your site. You can use it to reach a massive audience and various interest groups, even if they’ve never heard of you before. You can turn people into loyal followers with the right engagement strategy, thus ensuring your credibility within your target audience. Presence in social media is important to Larby Amirouche as it can make or break your business. Also, make sure that your blog posts and other content are easy to share on social media. Add social sharing buttons and include calls to action to remind readers to share your content.
Enhance User Experience:
Have you ever visited a webpage only for it to take 30 seconds to load? You’ll have often given up and gone somewhere else. That’s a pretty common reaction. Improving your page load time is one of the essential SEO tips for beginners that can help you improve user experience. If a visitor has to wait for a long time for your page to load completely, they may not stay to engage with the content. User experience is a crucial element in SEO because, as mentioned earlier, time significantly influences your search engine ranking. The better your site user experience is, the longer your prospective customers will stay in your site.
Be Active in Promoting Your Site:
Of course, you want to make sure that your website content gets as much visibility as possible if you want it to attract more traffic and rank higher in search engine results. That’s why content promotion is such an important part of the SEO tips for beginners. Larby Amirouche likes to delegate this to his team members so that they would have experience on how to answer to customers. In addition to organic promotion on social media, you could also pay to promote your content to a new and relevant audience.
Make Your Site Mobile Friendly:
It goes without saying that your website should be mobile friendly. Mobile-friendliness is another crucial factor that influences your search engine rankings due to its impact on mobile SEO. And with the ever-increasing amount of mobile searches being conducted every day, you could lose out on potential visitors and drag down your visibility if you don’t prioritize mobile SEO. So, one of the crucial SEO tips for beginners is to ensure that your website is either responsive or mobile-friendly. This will help you enhance user experience across all devices and boost your rankings.
Originally Posted: http://www.cross.tv/blog/203830
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