Google Ads Campaign For Your Business

 Larby Amirouche works in the digital marketing industry. He learned how to maximize the digital platform to create successful campaigns.

As an entrepreneur, Larby Amirouche’s knowledge of the ins and outs of this new marketing strategy benefits him a lot. So, he decided to give expert advice to fellow entrepreneurs.

Google Ads (formerly Google AdWords) is a powerful search engine optimization (SEO) strategy for your online advertising campaign. Google Ads allows you to direct your campaign to your target audience.

Who Should Advertise?

Every business or company should advertise online. This strategy is beneficial for small businesses. When it comes to online searches they fight to be noticed.

On the other hand, if you have an established business, who most probably tried all sorts of traditional advertising, Google Ads is still an option. We are in a digital era, therefore, businesses should also adapt.

Even Larby Amirouche, Founder and CEO of Starlight Group uses Google Ads because for him it is now an essential for every thriving business.

Search engine marketing through Google Ads makes almost everything possible. While sitting at your office, you can reach every target customer you have. Google Ads makes you sell a product, sell a service, or collect leads.

In this digital and competitive era, people are searching for your product or service every day. If you will not take the chance to catch your customers’ attention with an ad, your competitor might be.

How To Plan A Google Ads Campaign?

Effectively engaging potential customers to your product don’t have to be difficult or expensive. Do not be intimidated by big brands because Pay per click online advertising isn’t reserved for them.

Google Ads’ is created with flexible pricing and budgeting that gives similar advantages to every entrepreneur. This is a cost-effective way to be onboard in the ever changing marketing industry.

By using Google Ads, you will not cash out a huge amount of money immediately. You can set up and design your ad campaign, set your marketing goals for free. Payment will commence when people start clicking on your ad.

Here are four easy steps on planning your Google Ads Campaign

Step 1: Know Your Audience

It is important that as an entrepreneur you can identify your audience. But your potential customers depend on what type of business you have.

For small local business owners, your target audience is most probably going to be your neighborhood, town or county, depending on size. You must focus on the right location. This will allow your campaign to receive more valuable exposure.

Meanwhile, if you own an online shop, you have to reach people with keywords. You must choose words or phrases relevant to your product or service so that your ads appear when customers search those terms. More keywords you have, the higher chance your ads will appear on potential customer’s profiles.

If you sell innovative and ambitious products or services, your strategy might be a little different. You must learn what devices your potential customers are using, where are they located and what time of the day they use these devices. By doing this, you can show your ads to the right people

Step 2: Write copy that reflects your brand

Same with traditional advertising, writing a compelling copy is essential.

When writing a copy, highlight your unique selling point (USP) especially if you have a wide variety of products. This is your chance to showcase your products and services that set you apart.

Tell your audience your products’ prices. People often use Google search when they want to make comparisons so might as well be straightforward. For additional information, include your customer promotions and exclusives.

Engage your customers to your business. If you have an actual store, let them know where they can find you. Plus, always put your contact details.

Never forget calls to action such as purchase, call today, order, browse, sign up or get a quote to make clear what the next steps are.

People browse Google to find specifics, so your keywords can help your customers find you. If your product appears on top of the search list, you’ll seem more relevant and trustworthy.

Lastly, make sure that you cater all devices — computers, mobiles, tablets, etc. Make sure that your website has a mobile version so all customers will have the same experience on your landing page.

Step 3: Choose the bidding strategy for you

Every time someone searches, the platform runs an auction to determine which ads will show on the top of the search results. To place your ads in the auction, you need to choose your bidding strategy.

Choose the strategy based on your goals.

Cost-per-click. This is the best option for startups and entrepreneurs, who want to drive traffic to their websites.

Cost-per-thousand viewable impressions. Also known as vCPM bid. This strategy is best for those who want to increase awareness of their brand. This is only available for campaigns on the Google Display Network.

Cost-per-acquisition. This bidding method is recommended for more seasoned Google Ads users who are interested in conversions, like purchases or signups.

Step 4: Structure and monitor your campaign

This step is the most important, monitoring and analysing your campaigns and ads performance. This will be the turning point. It will tell you if there are things to improve or better completely change.

After analyzing your ads performance, you can decide to make improvements or change your initial plan.

Google Ads Insights are easy to analyse, and there’s lots of help available online, making it manageable for small teams.

Types of Google Ads Campaign

Even though it is already mentioned what strategies are recommended for different types of Google Ads users, Larby Amirouche still wants to share the different campaign types every entrepreneur can enjoy.

• Search Campaign

This type of campaign allows you to place ads across Google’s large network of search results. This will help you to show ads to people actively searching online for your products and services.

Search campaigns have three initial benefits for your ads. It can help you reach your goals of getting more sales, leads, or website traffic.

This campaign also targets people who are actively searching for your products and services.

Of course, if you are just starting, this campaign will not give you a hard time. Ads for Search campaign are easy to create and don’t require special assets.

• Display Campaign

The Display campaign will help you find the right audience at the right place and time. It allows you to create a suitable strategy on how to show your message to potential customers.

• Shopping campaigns

If you’re a retailer, you can use Shopping campaigns. This will provide you better quality leads, allows easy retail-centric campaign management and gives you broader presence. Aside from these, you can have powerful reporting and competitive data with Shopping campaigns.

• Video Campaign

You can use this option if you want to advertise videos on YouTube and across the Google Display Network. This is recommended for all Google advertisers, from first-timers to pros.

• App Campaign

This is the most complex campaign, You have to use your ad text ideas and assets, including assets from your app’s store listing to design a variety of ads across several formats and networks.

With insights from Larby Amirouche, we hope we’ve shown you just how effective Google Ads can be for a small business.

Originally Posted: https://larbyamirouche.com/2020/08/27/larby-amirouche-google-ads-campaign-is-right-for-your-business/